I was delayed at the airport… again. I picked up a new book that remarkably turned out to be one of my favorite reads of all times. I am an avid reader – I read at least one book a week, and am always anxious to find something remarkable.
As a teacher of esoteric topics (such as “title exam,” “title searching,” “real estate 101″ – topics that can glaze over the eyes of almost any audience) I am always looking for ways to spice up topics and help people identify and remember important information. My husband jokes that I have read “How to remember what you always forget” at least a dozen times and it hasn’t helped.
But this time, I struck a Bonanza! “Made to Stick: Why some ideas Survive and others Die” is an amazing read. It is fun, witty, charming…memorable! It is USEFUL. For those who want to be remembered (in a good way) it gives concrete examples of what works and why. A must for those of us try- ing to survive in a tough business, It also explains why ideas fail – after all, how often have you seen a great commercial – but you can’t remember the product is was advertising.
I won’t spoil the plot. It’s great fun and it’s a must read!
Made to Stick is a great read. The real life examples really make this book a standout. I also enjoy the writings of Seth Godin as well.