01.29.07
WHAT IS THE REAL MESSAGE of -Title Work in Sixty Seconds?
WHAT IS THE REAL MESSAGE of “Title work in 60 seconds” - FAST? EASY? CHEAP? HOW ABOUT INFERIOR?
Are you selling yourself (the small title professionals) out? Do you make your work sound simple and cheap? Reality is that those who do the real work know it is not easy to provide a complete and accurate report on title. But complete and accurate is NOT what is being asked of us these days. Lenders only seem to want faster and cheaper - “just give us the name on the last deed of record” - sound familiar?
What has happened to the interests of the little guys - yes, that’s YOU - whose most important assets are your business and your home? Doesn’t anyone CARE anymore? Professionals who care need to band together to let the media and the consumer know what is happening, not just lay down and take the beating.
You have a valuable product. You are a professional. What you do matters to you and others.
Jane Doe and You NEED TO KNOW what you are getting when you pay good money for your house and take out your big mortgage. What are your taxes and assessments? Do you have to pay homeowner dues each month? Where are the easements on your property? Are their restrictions on my house - er, what do you mean I can’t take FIDO with me …or park my Company van outside?
The ony way to protect your biggest investment is to do GOOD, SOLID, RELIABLE, TITLE WORK, and NO, that does NOT mean fast, easy,cheap or inferior. Wake up everyone. This is a wakeup call for YOU the consumer, and YOU the title professional. Spread the word - your work is important!
See what other talk is on the web about Sixty-Second Title Work.
http://radicaltitletalk.blogspot.com/