This year’s general module, required by the state for all salespersons, is “The History of Diversity in Homeownership.” My exploration of the topic has been shocking. Much of what I was taught was untruthful, by omission of key facts. The US government, through its policies pertaining to mortgage lending, and promotion of bad zoning laws, caused the majority of the segregation between Caucasians and minorities. We need to undo the past as quickly as possible, but it will be a long process. In the interim, I think it important to try to understand the biases that we hold in the race category. To help with that, I am encouraging all to watch the video below. While we all say “I’m not biased,” we need to recognize, that we all are.

In that vein, tJeanne Johnson - Online Real Estate Classeshe National Association of REALTORS® (NAR) in conjunction with the mind science experts at the Perception Institute present an online workshop to help members avoid implicit bias in their daily business interactions. Drawing upon the latest evidence-based research, Perception explains how our brains’ automatic, instant association of stereotypes with particular groups can cause us to treat those who are different from us unfairly, despite our best intentions and often without our conscious awareness. Perception then applies these concepts to the everyday work of real estate agents, and offers strategies to override bias in order to convey respect, ensure fairness, and improve business relationships.

Watch it now!